White Hat SEO refers to the collection of ethical strategies and techniques used to improve a website s ranking on search engines while strictly adhering to their guidelines and best practices. This approach focuses on providing genuine value to users through high-quality content, relevant keywords, clean site architecture, and natural link-building. Unlike Black Hat SEO, which relies on manipulative tactics, White Hat SEO aims for sustainable, long-term growth by enhancing user experience and maintaining the integrity of search results.