Visits refer to the number of times users access a website or digital platform within a specific period. Each visit, also known as a session, begins when a user enters the site and ends after a period of inactivity or when the user leaves. Visits are a key metric in web analytics, helping site owners understand user engagement, track marketing effectiveness, and identify trends in online behavior. Unlike unique visitors, multiple visits can be recorded from the same user if they return to the site more than once.