Visitor tracking refers to the process of monitoring and recording the actions and behaviors of users as they interact with a website or digital platform. This typically involves collecting data such as page views, time spent on site, navigation paths, and user interactions (like clicks or form submissions). The information gathered through visitor tracking helps website owners understand user preferences, measure engagement, and optimize site performance. Common tools for visitor tracking include analytics platforms like Google Analytics, which use cookies and tracking scripts to gather and report data while respecting user privacy regulations.