Visitor analytics refers to the process of collecting, measuring, and analyzing data about the users who visit a website. This practice helps website owners understand how visitors interact with their site, including metrics such as the number of visits, page views, session duration, bounce rates, and user demographics. By leveraging visitor analytics, businesses and organizations can make informed decisions to improve user experience, optimize content, and enhance marketing strategies. Common tools for visitor analytics include Google Analytics, Matomo, and Adobe Analytics.