URL structure refers to the way a website s addresses (URLs) are organized and formatted. A well-designed URL structure is clear, logical, and easy for both users and search engines to understand. It typically includes elements such as the protocol (http or https), domain name, and a path that may contain categories, subfolders, and page names (e.g., https://www.example.com/category/page). Good URL structure improves site navigation, enhances SEO, and helps users predict the content of a page before clicking.