Trust signals are elements on a website or digital platform that help reassure visitors of the site's credibility, reliability, and security. These can include visible indicators such as customer reviews, security badges, professional certifications, clear contact information, and recognizable payment options. By displaying trust signals, businesses aim to reduce user hesitation, foster confidence, and encourage actions like making a purchase or sharing personal information. Effective use of trust signals is essential for building a positive online reputation and improving conversion rates.