Organic traffic refers to the visitors who arrive at a website through unpaid search engine results, rather than through paid advertisements or other channels. This type of traffic is generated when users enter queries into search engines like Google or Bing and click on non-sponsored links that appear in the search results. Organic traffic is considered highly valuable because it often indicates genuine interest in the website s content, products, or services. Effective search engine optimization (SEO) strategies can help increase organic traffic by improving a website s visibility and ranking in search engine results pages (SERPs).