Organic search refers to the process by which users find websites, web pages, or online content through unpaid search engine results. When someone enters a query into a search engine like Google or Bing, the results that appear based on relevance rather than paid advertisements are considered organic. These rankings are determined by the search engine s algorithms, which evaluate factors such as content quality, keyword relevance, site authority, and user experience. Businesses and website owners often use search engine optimization (SEO) strategies to improve their visibility in organic search results, aiming to attract more visitors without incurring advertising costs.