On-page SEO, also known as on-site SEO, is an essential part of Search Engine Optimization (SEO). It aims to achieve website optimization through multiple actions taken within the website and not outside of it, as off-page optimization does. These strategies help search engines like Google better understand a website and rank it higher.
On-page optimization is a critical component of an SEO audit. Focusing on SEO best practices, a website's visibility is enhanced, increasing the likelihood of meeting user needs and boosting engagement. There are numerous strategies to apply, each of them contributing to getting a successful webpage optimization.
| Strategy | Description | Actions |
|---|---|---|
| Content | Creating helpful content that is high-quality, original, and engaging, addressing topics thoroughly and clearly answering users' queries. | - content alignment with search intent. - easy-to-follow structure and engaging format. - regular updates with the latest information. - valuable insights and information. |
| Keywords | Conducting detailed research to identify relevant terms and phrases to seamlessly integrate them into content, titles, and meta tags. | - thorough keyword research to identify terms targeted by audience uses. - relevant keywords naturally incorporated in the content. - less competitive, specific phrases targeting (long-tail keywords). - regular keyword performance monitoring. |
| Title tag | Crafting brief and descriptive titles that include target keywords to represent page content accurately. | - placement of relevant keywords at the beginning of the title. - optimal length of the title tag (50 to 60 characters). - unique title for each age to reflect the content. |
| Meta tags | Writing compelling summaries that include targeted keywords to encourage click-throughs. | - optimal length of the meta description (between 50 and 160 characters). . natural keyword inclusion to align with search queries. - persuasive summaries to accurately reflect the page and attract users to click. - unique meta descriptions for each page to prevent duplication. |
| Header tags | Utilizing hierarchical tags (H1, H2, H3) to structure content and help users and search engines better understand it. | - H1 tag for the title, incorporating the primary keyword. - H2 tags for main sections. - H3-H6 for subsections to accurately reflect the content hierarchy, including relevant keywords and their variations where appropriate. |
| URL structure | Creating clean, descriptive URLs that include relevant keywords and reflect the page's content. | - short and descriptive URLs incorporating the main keywords. - usage of hyphens to separate words - exclusion of special characters, numbers, or extraneous parameters. |
| Internal linking | Linking to other relevant pages within your website to help users navigate related content and to allos crawlers to explore your site. | - identification of related content to create contextual links between pages with similar or complementary topics. - descriptive anchor text that accurately reflects the content of the linked page. - development of a logical linking structure to facilitate easy navigation. |
| External linking | Adding hyperlinks on the website to other reputable external sites to enhance credibility and provide additional value to users. | - links to authoritative sources increase readers' trust and help them dive deeper into the topic they are interested in. - usage of descriptive anchor text to accurately reflect the content of the linked page. - moderate link quality to avoid cluttering and maintain content focus. |
| Images | Enhancing images with descriptive file names and alt text to improve accessibility and help search engines understand visual content. | - image files renaming to include a relevant keyword. - descriptive alt text to precisely describe the image content. - short description of 100 - 125 characters. - image compression to reduce file size. |
| Mobile-friendliness | Ensuring that webpages are responsive and provide a smooth experience across all devices, including mobile devices. | - responsive web design techniques to adapt content to various screen sizes. - pages tests on multiple devices to ensure functionality. - touch elements and navigation optimization for mobile users. |
| Loading speed | Applying various techniques to enhance page loading times to enhance user experience and boost rankings. | - image optimization by compressing and resizing them appropriately. - browser caching enabling and usage of content delivery networks (CDNs) - minification of CSS, JavaScript, and HTML files. |
| Schema markup | Implementing structured data to help search engines understand the context of your content. | - selection of the most relevant pages to apply schema markup. - choosing the right type of structured data. - testing and monitoring data markup. |
On-page SEO techniques offer key benefits that can significantly increase a website’s visibility to potential visitors.