ALT Text, short for "Alternative Text," is a brief written description assigned to images on web pages. Its primary purpose is to convey the content and function of an image to users who are unable to see it, such as those using screen readers or browsing with images turned off. ALT Text enhances web accessibility, ensuring that all users, regardless of ability, can understand visual elements. Additionally, well-crafted ALT Text can improve search engine optimization (SEO) by helping search engines interpret image content. When writing ALT Text, it s important to be concise, accurate, and descriptive, focusing on the essential information the image provides.